The Diploma of business will provide you with the skills and knowledge to enhance the marketing and running of your business.
Upon completion of this course, you will display initiative and judgement in planning, organising, implementing and monitoring your own workload and the workload of others. You will use communication skills to support individuals and teams to meet organisational or enterprise requirements.
You will be able to plan, design, apply and evaluate solutions to unpredictable problems, and identify, analyse and synthesise information from a variety of sources.
You will recognise the importance of Emotional Intelligence (EI) to good leadership, learn where your leadership strengths lie and how to harness those strengths to become a better leader.
This topic covers off how to manage workplace projects to produce successful outcomes through effective communication and team work.
In this topic you will learn the skills and knowledge required to manage risks in a range of contexts across an organisation or for a specific business unit or area. You will learn how to identify and facilitate strategies to mitigate risk.
Throughout this topic, you will learn the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule. You will develop a media plan for your business or organisation which will include social media along with the traditional forms of media.
The marketing mix
This topic will provide you with the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting your business and or client needs and preferences. With a focus on social media, you will develop a communication strategy that you can use straight away.