By undertaking this program you will be able to:

• Define the purpose and value of story telling in your organisation and identify how stories can be used in the corporate environment to assist in communicating a message.
• Use stories to project a consistent and congruent message
• Develop your own story in order to engage and influence those around you
• Influence your team and individuals using emotional levers
• Deliver a workplace story and achieve the desired outcome

TWO CEOs went walking in the woods and came across an attacking grizzly bear. One stops to put on a pair of runners. The other asks: "Why are you doing that, we can't out run a grizzly!"  The reply: "I only need to out run you, not the bear."

This story is an example of competitive advantage in a nutshell. Would you remember this tomorrow? Could you repeat it in a month's time? Most importantly, does it help you understand competitive advantage? There are many stories you can tell, whether it be to communicate a vision, a change or just to engage people on a daily basis.

Stories can open windows into the cultural, political and emotional lives of organisations, allowing people to express deep and sometimes hidden emotions.

Story telling is a critical skill for engaging people in a vision and is often used to get key messages across.  When done in the correct manner, stories motivate, engage and inspire those around  us